SURVEY SAYS: Market research has revealed that 55% of books (scifi and otherwise) published for the YA (called juvenile back in the day) market are purchased by buyers over the age of 18. In some cases, older adults are buying books for young adult readers. However, a significant portion of YA books wind up being read by people in the 20 to 60 year old range. Those grown-up readers/purchasers should be included in the marketing strategies of writers and publishers. Because I say so.
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Steven Tinel is an old school science fiction fan & blogger.
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